1xBet bolsters global integrity and player protection strategy through senior strategic appointments

(AsiaGameHub) –   Industry specialists Chris Bird and Quirino Mancini have joined 1xBet as consultants to help drive global player safety projects and research-based responsible gambling structures.

Press release.- 1xBet has confirmed the appointment of Chris Bird and Quirino Mancini as strategic advisors, highlighting the company’s dedication to ethical gaming, transparency, and data-backed player security throughout its international operations.

These appointments are part of 1xBet’s ongoing strategy to enhance its global integrity and social accountability as the brand continues to operate in more than 35 jurisdictions worldwide.

Both consultants will assist in creating long-term frameworks focused on research, policy discussions, and practical resources to improve user safety and encourage sustainable industry standards.

Advancing a data-centric player safety strategy

The move follows the success of the Player Protection Index Series, an independent research project that evaluates responsible gambling systems in various regions, including Western Europe, Africa, and Latin America.

Since debuting last year, the series has gained industry praise for its role in global safety dialogues, fostering transparency, early intervention, and better cooperation between operators, regulators, and research bodies.

Bird and Mancini are set to aid the expansion of this research alongside other programs aimed at improving education and responsible gaming habits.

Global expertise and industry knowledge

Chris Bird offers a wealth of experience in international sports, sponsorship, and strategic growth. Formerly a high-level executive at Manchester City Football Club, he has a background in media and community projects, specializing in partnerships that align business success with social benefits.

Quirino Mancini is a leading figure in gaming legislation and currently leads the International Masters of Gaming Law (IMGL). His expertise lies in regulatory compliance and the development of international responsible gambling benchmarks.

The duo will collaborate to strengthen 1xBet’s player protection efforts and wider social impact goals.

International alliances and community engagement

1xBet’s dedication to ethical engagement is demonstrated through its high-profile sports partnerships and local community work. The brand collaborates with major entities like FC Barcelona, Paris Saint-Germain (PSG), and FIBA, while also funding grassroots programs that promote sports participation and education.

Key programs include:

1xCup – A Nigerian amateur football competition involving over 4,000 participants, offering a platform for young talent while adhering to strict ethical marketing standards.

Waziri 1xCup is a multi-sport event in Kenya covering football, basketball, and rugby. The 2025 event saw over 6,000 attendees, with 1xBet providing community aid such as food, mobility aids, business support, and sports gear for local teams.

1xBalance – A multilingual educational hub providing tools to encourage safe betting. It includes a betting style assessment, a Safe Bet Calculator, and expert advice to help users manage risks. In 2025, it reached over 289 million people across Africa with content in English, French, and Portuguese.

Through these efforts, 1xBet reinforces the idea that gambling should be a pastime rather than a financial strategy, promoting awareness in growing digital sectors.

Establishing a worldwide social responsibility structure

Bird and Mancini will also help design a comprehensive international social impact framework to unify research, transparency, and industry collaboration.

This structure will integrate 1xBet’s research, educational programs, and community work into a single global strategy.

Additionally, the 1xPartners affiliate network contributes to this mission by providing partners with the tools and strategies needed for sustainable and responsible audience growth.