SOFTSWISS Game Aggregator Grants Operators Tighter Control Over Campaigns

(AsiaGameHub) –   SOFTSWISS has introduced the Tournaments Report and Instant Tournaments features for its Game Aggregator, equipping operators with improved campaign oversight and novel engagement methods to enhance performance tracking.

Press release.- SOFTSWISS has launched two new tournament features within its Game Aggregator’s back office: the Tournaments Report and Instant Tournaments. Collectively, these tools empower operators to execute campaigns and evaluate their outcomes with greater accuracy.

Tournaments Report: comprehensive campaign visibility in a single interface

Tournament data encompasses campaigns, player segments, and timeframes, and the complexity of this picture increases with the scale of operations. The Tournaments Report addresses this by consolidating all essential metrics into one view. Operators can now compare different campaigns, understand player behavior patterns, and refine their strategies without needing to switch between multiple tools.

Designed to align with operators’ daily tasks, the report provides insights into:

• Campaign planning – enabling the listing of tournaments for any given period and the identification of performance trends to inform future campaign strategies.
• Format comparison – allowing filtering by mechanic to determine which formats generate the highest player activity and Gross Gaming Revenue (GGR).
• Market analysis – utilizing currency breakdowns to compare results across regulated markets and adjust prize structures accordingly.
• Game and provider performance – identifying which games and studios perform best within tournaments to build campaigns around proven content.

Khoren Ispiryan, Senior Business Development Manager at SOFTSWISS, stated: “Tournaments are among our most effective engagement tools, but successful execution requires a precise understanding of each campaign’s performance. For our Tournaments Report feature, our focus was on providing complete performance visibility. Teams can rapidly identify which tournament formats genuinely drive engagement and revenue, enabling immediate application of these insights.”

The new feature also streamlines the process from data analysis to action. Operators can access tournament settings or download leaderboards directly from the report, eliminating the additional steps that can slow down campaign management.

Instant Tournament: a more rapid and competitive format

Instant Tournaments introduce a novel mechanic where players compete to achieve a target multiplier rather than accumulating points over time. The first player to reach the target wins.

Operators can define the target multiplier and the number of winners. A live progress bar maintains visibility of the competition throughout, and consolation prizes can be offered to keep more players engaged until the conclusion. Instant Tournaments conclude automatically once all winning positions are filled, introducing an element of unpredictability that intensifies the competition.

The Tournaments Report and Instant Tournaments are part of a series of recent product enhancements across the SOFTSWISS portfolio. The B2B provider recently also unveiled the Prediction Markets Platform – a fixed-odds solution that enables operators to offer event-based wagering on real-world occurrences in politics, economics, and technology.